App store link builder
Build store links that still tell you which campaign drove the install.
Google Play
App Store
Common questions
How do I track installs from a Play Store link?
Put your UTM tags inside the referrer parameter, URL-encoded. After install, the app reads them through the Play Install Referrer, and attribution tools use them to credit the campaign.
How do I track App Store downloads from a link?
Create a campaign link in App Store Connect with a provider token (pt) and campaign token (ct). Downloads then appear by campaign in App Analytics.
Can one link send iPhone users to the App Store and Android users to Google Play?
Not with a plain store link. You need a smart link from a deep linking or attribution tool, which detects the device and routes each user to the right store.
What are UTM parameters?
UTM parameters are tags added to the end of a link, such as utm_source and utm_campaign, that tell analytics tools where a visit came from. They let you see which campaign, channel and ad brought each visitor.
Which UTM parameters are required?
Use utm_source, utm_medium and utm_campaign on every campaign link. utm_term and utm_content are optional and help you compare keywords or ad variants.
Are UTM values case-sensitive?
Yes. Analytics tools usually treat Instagram and instagram as two different sources, so pick lowercase and stick to it.