Home / How it works
How the checker works
Runs in your browser
The checker is JavaScript on this page. Links you paste are read locally and never sent anywhere.
What it checks
- Whether the link is valid and uses https
- UTM tags: missing, empty, duplicated, mistyped, capitalised or containing spaces
- Parameters placed after a # or after a second ?
- Ad click IDs copied into a shared link
- Google Play links: package name and whether UTM tags are correctly inside the referrer
- App Store links: app ID, campaign token length and provider token
What it cannot see
It reads the link you paste, not where it redirects. If you use a short link or a redirect, open it, copy the final address from your browser and check that too.